हम हम आपके - ham ham aapake

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Review

Rajshri's biggest gamble which paid off

It was on 5th August 1994 that Sooraj Barjatya's Hum Aapke Hain Koun (HAHK) premiered at Liberty cinema, Mumbai. A unique strategy devised by Rajshri Productions; they released their close to three hour thirty minutes long film only in one theatre per city in a bid to curb video piracy. The film prints used to be taken back from these cinemas every night to Rajshri office and resend the next morning just in time for the matinee show.

Like it happened with Sholay (1975), quite a few critics wrote off HAHK as a flop in it's first week dismissing it as an extended Marwari wedding video. But then the audience was clearly impressed with director Sooraj Barjatya's adaptation of Rajshri's own 'Nadiya Ke Paar' (1982). HAHK picked up with strong word of mouth and ran for 125 weeks (that's more than two years!!) at Mumbai's Liberty cinema. This film brought families back to theatres and audience (specially ladies) used to come dressed up as if they were actually attending a marriage!!

Salman Khan and Madhuri Dixit had worked earlier in Saajan (1991) and Dil Tera Aashiq (1993) but their chemistry in HAHK was something else altogether. Truly awesome! Particularly, Madhuri looked super gorgeous and her dresses became a style statement for years to come. Madhuri herself, became the nation's heartthrob and even the late MF Hussain's heart went dhak dhak for her as he announced a film called Gaja Gamini (2000) to be directed by him just for her.

HAHK broke all box office records emerging the biggest hit of all time, took home five Filmfare awards including Best actress for Madhuri Dixit and also won the coveted National award for Best Film providing wholesome entertainment that year.

I saw HAHK first at Rajshree cinema (Gandhinagar) which was specially decked up to resemble a wedding hall. The gigantic screen used to get illuminated with lights during the two popular songs - "Didi Tera Devar Deewana" and "Joote Le Lo". This film was also the only one after Raj Kapoor's Sangam (1964) and Mera Naam Joker (1970) to have two intermissions (atleast in its initial weeks).

Todays generation may find HAHK to be indulgent and boring piece of cinema (atleast my son does!!) but we 90s kids, know its euphoria and influence on pop culture. Indian wedding celebrations were never the same again!!

Regards, Sumeet Nadkarni

• nadkarnisumeet
• Aug 9, 2020

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By what name was Hum Aapke Hain Koun..! (1994) officially released in Canada in English?

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